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    <title>Azelify Journal</title>
    <link>https://azelify.com/blog</link>
    <description>Long-form guides to planning, making and measuring short-form video ads: specs, safe zones, metrics, captions, testing and the rules.</description>
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    <lastBuildDate>Tue, 29 Sep 2026 03:53:25 GMT</lastBuildDate>
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      <title>AI avatars, UGC-style ads and the rules: what to make and disclose</title>
      <link>https://azelify.com/blog/ai-ugc-ads-rules</link>
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      <description>Follow the disclosure decisions for actors, AI avatars, cloned voices and customer claims across FTC guidance and platform labels, with scenarios.</description>
      <pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate>
      <category>Rules</category>
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      <title>Captions people can actually read: a practical guide for vertical video ads</title>
      <link>https://azelify.com/blog/captions-for-vertical-video</link>
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      <description>Set caption timing, line length, placement and contrast for vertical ads using broadcast guidance and accessibility ratios, then check it on a phone.</description>
      <pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate>
      <category>Accessibility</category>
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      <title>Creative testing on a small budget: variants, duration and winners</title>
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      <description>Size a small-budget creative test with sample arithmetic, platform learning constraints and a decision rule set before you see the results.</description>
      <pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate>
      <category>Testing</category>
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      <title>Safe zones for TikTok, Reels and Shorts: where your text actually survives</title>
      <link>https://azelify.com/blog/safe-zones-tiktok-reels-shorts</link>
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      <description>Compare official TikTok, Reels and Shorts safe-area templates in pixels, find the shared box for text, and understand why published measurements differ.</description>
      <pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate>
      <category>Specs</category>
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      <title>The anatomy of a short-form video ad, second by second</title>
      <link>https://azelify.com/blog/short-form-ad-anatomy</link>
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      <description>Storyboard a short-form video ad beat by beat: build a hook, show the problem, demonstrate proof and make one clear ask, with timing examples.</description>
      <pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate>
      <category>Craft</category>
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      <title>Hook rate, hold rate and ThruPlay: the short-form ad metrics that matter</title>
      <link>https://azelify.com/blog/short-form-ad-metrics</link>
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      <description>Separate platform-defined video metrics from practitioner ratios, calculate a fictional ad funnel, and diagnose whether viewers stop, stay or act.</description>
      <pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate>
      <category>Metrics</category>
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