Safe zones for TikTok, Reels and Shorts: where your text actually survives
Compare official TikTok, Reels and Shorts safe-area templates in pixels, find the shared box for text, and understand why published measurements differ.
13 min read
Journal6 guides
Short-form ads, explained properly.
Long-form guides to planning, making and measuring short-form video ads, with the specs, the maths and the rules cited.
Latest
13 min readCraft
The anatomy of a short-form video ad, second by second
Storyboard a short-form video ad beat by beat: build a hook, show the problem, demonstrate proof and make one clear ask, with timing examples.
Hook rate, hold rate and ThruPlay: the short-form ad metrics that matter
Separate platform-defined video metrics from practitioner ratios, calculate a fictional ad funnel, and diagnose whether viewers stop, stay or act.
14 min read
AI avatars, UGC-style ads and the rules: what to make and disclose
Follow the disclosure decisions for actors, AI avatars, cloned voices and customer claims across FTC guidance and platform labels, with scenarios.
15 min read
Captions people can actually read: a practical guide for vertical video ads
Set caption timing, line length, placement and contrast for vertical ads using broadcast guidance and accessibility ratios, then check it on a phone.
11 min read
Creative testing on a small budget: variants, duration and winners
Size a small-budget creative test with sample arithmetic, platform learning constraints and a decision rule set before you see the results.
13 min read